About Us

We are proud to be the premier beverage distributor of Beer, Wine, Spirits and Non-Alcoholic beverages in Central California. Some of our suppliers include Molson Coors, Constellation Brands, Heineken USA, Diageo, Mark Anthony Brands, Boston Beer, Sierra Nevada and many other very popular beverages. Our company, founded in 1981 by Lou Amendola, serves the greater San Joaquin Valley from Tulare County to southern Stanislaus County.

Awards & Recognitions

  • Family Owned Business Awards (FOBA)
    The Business Journal
    2021
    Watch Video
  • Gold Crown Award West Business Unit
    Constellation Brands
    2015, 2016, 2018
  • Beverage Purveyor of the Year
    California Restaurant Association
    2013, 2016, 2023
  • Guinness Quality
    Guinness
    2016
  • Lou Amendola
    Introduced as Legend
    MillerCoors Legends
    2014
  • President's Award
    MillerCoors
    2007-2009, 2010, 2012, 2013
  • Founders’ Award
    MillerCoors
    2009
  • Achievement Award
    Miller High Life
    2005
  • Best Overall Volume Performance
    Miller Brewing Company
    2003
  • Wholesaler of the Year
    Barton Beers
    2002

History

1981
Lou Amendola purchases Valley Products in Yuba City, California, a Coors distributor.

1984
Lou Amendola purchases Cencal Beverage (Coors distributor), and the name of the company is changed to Fresno Beverage.

1986
Valley Distributing in Merced is acquired and becomes part of Fresno Beverage.

1990
Margosian Beverage become part of the Fresno Beverage family, adding Miller Brewing to the Valley Wide family.

1994
Fresno Beverage acquires distribution rights to Corona & Modelo.

1995
Miller Brands in Merced and Mariposa Counties are acquired and Fresno Beverage is renamed Valley Wide Beverage Company.

1997
Miller Brands of Visalia, California is brought into the Valley Wide Beverage family in Tulare and Kings County.

1999
C&S Distribution (Coors Brewing) in Visalia acquired.

2014
Lou Amendola is recognized with the MillerCoors Legend Award.

2015
Valley Wide Beverage completes the acquisition of Cencal Beverage in Ceres, adding Southern Stanislaus County to the service territory.

2018
The new distribution center opens in Fresno.

2020
Valley Wide Beverage Distribution Center adds 392kw to the solar power system for a total system size of 1.492 megawatts or 4,354 solar panels.

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